Who is Primitive Skateboarding
Rewind to 2008 and put Paul Rodriguez (Prod), Heath Brinkley, Andy Netkin, Jay Partow and Jubal Jones together. What do you get? Primitive. Originally, founded as... Read More
Who is Primitive Skateboarding
Rewind to 2008 and put Paul Rodriguez (Prod), Heath Brinkley, Andy Netkin, Jay Partow and Jubal Jones together. What do you get? Primitive. Originally, founded as a skateboard shop in Encino, California.
Paul Rodriguez had quit the Plan B Skateboards team in the aim to gain more control and take ownership over his career. Leaving Plan B, Paul decided to print a limited run of 500 gold-foiled skateboard decks. In an interview with “The Nine Club” Paul stated these sold out in minutes and actually over sold thanks to a glitch on the website.
Establishing that the brand has a huge following and customers wanting to get their hands on decks Paul decided to progress the company. Moving out of the skate shop and into a wear house gave birth to the Primitive we now know. A brand. Since the companies establishment and becoming a brand, rather than a retailer, Primitive has gone from strength to strength gaining huge momentum. With an amazing line up of professional skateboarders filling the roster the team, with help from Alan Hanon, has put out one of the best HD skate videos of 2020 quickly followed up with a second to really knock it home that these guys aren’t to be messed with. But more about that later.
Primitive Skateboard Decks
Best known for producing skateboard decks Primitive Skateboards get pressed at the BBS factory in California. Utilising the traditional 7-ply construction with epoxy resin gives these decks the tried and tested feel we all crave. Lots of pop and good longevity.
Primitive decks are known for having different graphic types. Typically skateboard graphics are either screen printed or heat transfers onto a flat deck. These guys do that but with a twist. Originally released 500 Gold-foiled decks really set the tone going forward. These garish decks where extremely sought after by fans and have become some what of a collectors piece. Since then foiled decks feature in almost every drop along with raised graphics and amazing veneers. This gives a huge variation throughout the range.
Primitive Pro & Team Decks
Within every seasonal drop the guys at Primitive release a jaw dropping line of pro and team decks. The Team decks feature either the Dirty P logo or Primitive Nuevo script in one form or another. Over the years we’ve had tropical flowers, gold foiled and many other team graphics not to the sniffed at.
Everyone loves a pro deck. Who doesn’t like skating the latest deck from their favourite professional skateboarder? Not only do you support them but you also know you look cool as hell doing it. The Primitive Pro decks change each season with every skater getting their fair share of boards each year. Each graphic is selected by the skaters who’s deck it is from the artwork line up presented to them from either the in-house designers or collaborating artist.
Starting out with skateboards was a wise move from such a small brand but as always popular demand takes over and the company must grow. Primitive did exactly that and released their sister company Primitive Apparel. The purposes for releasing the apparel division of the company was to allow non-skaters to wear clothes from a popular and on-trend brand.
Primitive Apparel is now no more than an instagram account as all their apparel is ordered through the Primitive Skateboarding catalog and arrives in unison with their skateboard decks. Each seasonal drop features a cut a sew line in keeping with the graphics features on the decks. With Hoodies, T-Shirts, Joggers, Cargo Trousers, Hats and Underwear all forming the available clothing line you can pretty much go all out on Primitive clothing. We’d recommend some New Balance Numeric shoes to finish of the look.
Primitive Skateboards Collaboration
A brand gaining this much momentum in such a small space of time tends not to go unnoticed. In their short existence Primitive has managed to land some of the most popular collaborations within the scene.
Primitive Skateboards x Dragon Ball Z
In March 2018 the first Dragon Ball Z x Primitive Skate decks where released. Featuring the most famous and well known Characters from the series with Pro decks from Paul Rodriguez, Shane O’neil, Nick Tucker and Carlos Ribeiro.
Primitive skateboards x Rick and Morty
Soon after the successful release of the Dragon Ball Z collaboration Primitive teamed up with Adult Swim’s Rick and Morty. Releasing and 20-piece capsule consisting of hardgoods and apparel.
The decks within this series all featured artwork from the series artists but also a cruiser style board was released. The traditional shape went out the window with this one. Rick and Morty where joined at the waist using their heads/hair as the nose and tail of the deck. One you wouldn’t want to hit you in the shins with Rick's spiky Hair.
This first drop was so popular Primitive quickly threw together a second drop releasing in December 2018 which was mainly a cut and sew line featuring limited hardwoods.
Primitive Skateboarding x Marvel
The first in, hopefully, many Primitive x Marvel collaborations featured artwork from a French artist by the name of Moebius. Who in the 80’s painted a stand along collection of Marvel Heros with a two part Silver Surfer Story. This series features Spiderman, The Thing, Silver Surfer, The Punisher and Iron Man