Primitive skateboarding, as founded by Paul Rodriguez (Prod), started off in 2008 as a skate shop in Encino, California named “Primitive”. Following the successful sale of 500 limited edition gold-foil Primitive skateboard decks it became apparent to Paul & Co. That the brand had a wider following than first imagined. This then formed Primitive Skateboarding & Apparel as we know it today! Primitive Skateboarding has one of the strongest teams in the world. To name only a few, Miles Silvas, Carlos Reberio, Tiago Lemos, Robert Neal, Spencer Hamilton and the UK’s very own Charlie Munro. Primitive Skateboarding have gone on to do a huge number of seasonal clothing lines along with skateboard decks. Primitive clothing lines include, T-shirts, Hoodies and Hats but it doesn’t always stop there. Keep your eye on our stock to make sure you don’t miss out on that good good!